ABOUT US
We build human-centered tools and create emotionally rich media that mirror the full spectrum of shared human experience.
MISSION
VISION
We create a world where the tools we build and the stories we tell help people thrive.
Amitarra is a media and welltech company with parallel missions: build human-centered, AI-enabled tools that support daily life, and develop culture-shaping media that informs, entertains, and inspires.
ETHOS
Resilience. We test, adapt, persist, keep momentum—and move the vision forward.
Sovereignty. We recognize the agency and dignity of each individual—and we do not sacrifice anyone’s well-being for profit.
Culture matters. We honor its purpose and seek to preserve what it carries forward.
Science + wisdom. We translate research and time-tested practices into everyday guidance.
Inclusive by design. Products and productions reflect diverse realities from the start.
Do the right thing, simply. Fair and elegant solutions, clean decisions, measurable impact.
FOUNDER
Marcia A. Cole is a three-time founder building at the intersection of wellness, technology, and storytelling. She founded Ivy Digital, a content marketing agency with clients including L'Oréal and American Express, and built digital products for SiriusXM. As Director of Content at Canyon Ranch, she launched the company's first Content & Design Studio, generating $15M in incremental revenue.
As co-founder of Fourth Phase, she built an award-winning postpartum care brand that secured $100K in non-dilutive funding and reached 300M+ media impressions. Today, she leads Amitarra Company—parent to Amitarra Studios (story-driven media) and Amitarra Welltech (human-centered, AI-enabled relationship tools).
With 30 years in media, Marcia held executive editorial roles at Essence, Real Simple, Latina, Suede, and Heart & Soul. Her work has appeared in The New York Times, InStyle, Elle, and Vibe. She is a contributor to the award-winning anthology Where Did Our Love Go: Love and Relationships in the African American Community.
A certified life coach, Marcia has guided 300+ individuals to transform their lives through Momentum Education, her Life on Levels practice, and the Passion Meets Purpose nonprofit.
Marcia A. Cole, CEO
Media. Marketing. Wellness
Amitarra is a media and welltech company building human-centered, AI-enabled tools for daily life and developing culture-shaping stories that inform, entertain, and inspire.
Copyright 2025 All Rights Reserved Amitarra, Inc. | Privacy Policy | Terms & Conditions